Campaign Story

(Unfortunately, SOLD OUT)

Our Spring Summer ’18 collection is created through bringing together ideas and talents of people from different cities and backgrounds. We looked at the interaction that fashion always makes between people from different places, designing for our African and European customers. Barriers such as distance, language or preconceptions often hold us back, but we use them to inspire us. From Kigali to Amsterdam to Accra and beyond, we thank our community for collaborating on this collection: joining us in exchanging inspiration, talents, perspectives and ideas. Afriek is an ever evolving brand searching for equality – that’s why it’s important to keep exchanging.

We sent a suitcase with the collection to Ghana to a team of talented creatives who would give their own vision for our campaign shoot. Photographer Dadi Kouame and creative director Valene Lontanga took the lively streets of Accra as the scene for the shoot. Together with a team of local creatives they potrayed our collection against the background of the city they so much love, proudly sharing their reality.

     

   

     

    

Thank you